directed by Toby Dye
RSA Films | Brooklyn Brothers
We’re all increasingly mindful of our ‘wellness’, with the exception one of the biggest causes of mental and physical wellbeing; money. This campaign for the original challenger bank, First Direct, aims to change that.
Featuring real people discussing their relationship with money, the campaign introduces the concept of “money wellness” in the hope of kick-starting starting a conversation with the public that can lead to a healthier attitude to how we think about our finances.