Information
Year
directed by Toby Dye
RSA Films | Publicis
awards:
Cannes Lions – 2x Bronze + 2x Shortlist
Brand Film Festival – 1x Gold
LIA Awards – 2x Silver + 2x Bronze + 1x Shortlist
Creative Circle – 1x Bronze
Shots Awards – 1x Shortlist Best Film
Unscripted, real-life social experiment in which two complete strangers, divided by their beliefs, meet for the first time. Viewed more than 50 million times in over 150 countries, the film sparked a global conversation, with 138,000 shares, over 625 articles written about it and international TV news coverage (CBS, CNN, FOX, MSNBC). It became the top trending topic on Twitter, made the front page of Reddit, was the No.1 ad on YouTube for April and even spawned a couple of parodies. It is Heineken UK’s most effective campaign, ever. See here for a film about its impact.
“Universally lauded” AdWeek
“Exactly How You Make a Socially Relevant Advert” Elle Magazine
“A great ad.” The Guardian
“A beautiful blend of beer and politics.” Huff Post
“Amazing.” Harpers Bizarre
“Perfect” Metro
“Worlds Apart is taking over the internet” CBS Evening News
“I literally got chills…marvellous message.” Good Morning America
You can read more here about the making of the film in this interview with Toby Dye in the Huffington Post.