directed by Toby Dye
RSA Films | Mullen Lowe
Campaign Adwatch of the Year- Winner ‘Best-Liked Commercial’ 2018
Effie Awards – Silver ‘Social Good’ & Bronze ‘Institutional’
Shots Awards – Shortlist ‘Charity/PSA Campaign Of The Year’
British Arrows – Shortlist ‘Best Charity’ & ‘Best Script’
Campaign Big Awards – Shortlist ‘Best Charity Film’
70th Anniversary commercial celebrating the wonderful NHS and, in particular, the unsung heroes of the medical profession; nurses. The campaign, running across TV, cinema and social is the organisation’s biggest ever recruitment drive for more nurses – an urgent need for the NHS. The world is a better place for nurses’ and they deserve much more credit for the fantastic work they do.