Information
Year
directed by Toby Dye
RSA Films | Publicis
awards:
British Arrows – Shortlist ‘Best Automotive’, ‘Best Social’ & ‘Best Branded’
Over 30 years after the iconic campaign first aired, the Papa, Nicole story is re-invented.
The original Papa, Nicole campaign was a 90s phenomenon, selling 300,000 Clios in its seven year run. The charming Provencal duo struck a chord with British ‘papas’ and mamas – so much so that by 1996, Nicole rose from outside the top 100 to be the 36th most popular name for newborn girls. It stayed in the top 40 for the rest of the decade, with over 7,000 Nicoles born between 1996-2000.
Papa, Nicole: The Story Lives On, a moving portrait of modern fatherhood and female independence, told through the eyes of three real-life Nicoles.